Have you ever watched NASCAR, but thought: damn, my cologne game just isn’t on point.
Damn, if only there was a way I could smell like burnt rubber.
Well worry no longer First Slice readers, it appears someone has randomly come to your rescue.
GQ tells us that Sunoco, the official fuel of NASCAR, IndyCar, and the National Hot Rod Association, has created a cologne that captures the essence of racingwhich is why I guess it’s no surprise the fragrance is actually called, “Burnt Rubber (see what they did with the “e” there?)”
And here’s the thing: GQ actually says it doesn’t smell that bad.
A little sweet, a lot burnt, one whiff and we were there at the track.
Whatever that means.
Sunaco says they’ve only created a limited number of bottles and that the only way to get this premium cologne is to “win it.”
The company has yet to disclose exactly how one will “win” such a thing (so far it looks like you have to follow them on Facebook at the very least), but they encourage you to keep an eye on Burnt Rubber’s webpage to find out more in the days ahead.
We may not be brave enough to find out, but that doesn’t mean you don’t have to: If you want to keep an eye their page, you can do so right here: